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behind the brand

how it all began.

After 4+ years of working with every kind of hair through our sister brand Paradyes, we knew exactly where traditional haircare was falling short! So we created Love Lang: a haircare brand that’s fun on the outside but seriously hardworking inside. Formulated with the same R&D obsession we’ve built over years, Love Lang is for everyday care that actually shows results and looks good while doing it.

every hair deserves love that works

We don’t just throw in a fruit and call it a day. Every Love Lang product is built around:

1 hero active clinically known to target specific concerns

Multiple supporting ingredients to boost efficacy and balance

A total active concentration of 5%+, which is higher than most regular shampoos and masks in this category

That means you're not just getting claims, you're getting real performance. And yes, all our formulas are vegan, sulfate-free, paraben-free, cruelty-free, and color-safe.

fun haircare that makes sense

We’re big believers in making haircare feel good and do good.

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active ingredients

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